I-Hyundai-1.111

Hyundai Card, Capital, Com...

As subsidiaries of Hyundai Motor Group, Hyundai Card and Hyundai Capital initially shared the corporate identit ...more
C-SKT-27

SK Telecom T

'T' is SK telecom’s wireless communication service brand. The existing 'T' brand emphasized its 'cutting edge ...more
JTBC

JTBC

Joong Ang Media Network, which was the first private broadcasting company in Korea, was reborn as JTBC in 2011. ...more
G-Card_black-00

Hyundai Card ‘the Bl...

Hyundai Card’s Black Card is an exclusive card only offered to VVIP, or top 0.05% of its members. This presti ...more
max2015sp_0_2

Max Special Hop 2015

American Super Aroma is the craft beer which contains Centennial Hop, that gives strong flavor of citrus aroma. ...more
queensALE_000 병1

Queen’s Ale

With the advancement of brewing technology, HITEJINRO finally has enough confidence to introduce new type of be ...more
하이트 진로

HiteJinro

Two of Korea's leading liquor companies Hite and Jinro merged to create the company Hite-Jinro, and needed a CI ...more
StarField Summary Identity

Starfield

We have developed a visual identity for Starfield, a freindly and energetic space. Script typeface embodies har ...more
Samsung

Samsung Securities Graphic...

The new visual element took motif from a pie chart diagram. The visual element symbolically illustrates Samsung ...more
현대캐피탈오토플랜

Hyundai Capital Brands Ren...

Sub-brands of Hyundai Capital were re-arranged for clearer communication and brand consistency. New visual hier ...more
석수_00_low

SEOK SU Package Renewal

Bottle The new bottle design was created based on a motif of dynamic energy of the Sobaek Mountains and its pu ...more
Print

Tavalon Package Renewal

Tavalon is an Asian fusion tea specialist brand. According to’ teaviews.com’ Tavalon’s tea was included i ...more
00_5

Max Package Renewal 2015

새로 출시된 Max는 ‘국내 최초 All Malt Beer’라는 상징성과 부드러운 크림 거품의 특 ...more
max test

Max Package Renewal 2013

HITEJINRO’s ‘Max’ is widely recognized through many global awards for its great taste. Max needed a new l ...more
hite test

Hite Package Renewal

Based on the dynamic & powerful image of Hite beer, the new package graphic was intended to strengthen visibili ...more
sm

SM Entertainment Character

SM Entertainment developed a symbol in shape of egg to serve as extended visual identity of its philosophy and ...more
00

SMTOWN@COEXARTIUM

We have developed an identity for ‘SMTOWN@COEXARTIUM’, a space to experience the KPOP. ‘SMTOWN@COEXARTIUM ...more
klive_00

Klive

Naming was targeted for space, which presents Korean?Movement experiences by proividing virtual reality. K s ...more
summary dalcom

Dalcom Soft

As Dalcomsoft is a professional game developing company targeted international market, it is expressed by 'four ...more
아슬란_low_00

HMC_ASLAN Brand Guideline

아슬란 가이드라인은 아슬란에 대한 내부적인 이해를 돕고, 소비자에게 아슬란의 ...more
sonata guide_low_00

HMC_SONATA Brand Guideline

SONATA Brand Guideline was created to help understanding and communicating the brand value locally, as well as ...more
동호회_low_000

HMC_Hyundai Motor Club Emb...

현대모터클럽은 14종 양산 차 모두를 아우르고, 기존 동호회를 대표할 수 있는 연합 ...more
hanwhalife_01_1

Hanwha Life

Hanwha Life Insurance?company provides products, relevant information, and services which are essential for liv ...more
삼성 kies

Samsung Kies

Kies is Samsung Electronics’ software that allows the convergence of multiple mobile devices. Core functions ...more
b

SK Broadband B

B' is SK broadband’s wired communication service brand. While symbolizing the initial of the company's name, ...more
tb

SK Telecom TB

T' is SK telecom’s wireless communication service brand. The existing 'T' brand emphasized its 'cutting edge ...more
gsshop

GS SHOP

GS Home Shopping changed its brand name to GS Shop in an attempt to improve its brand image with high quality p ...more
e편한세상

Daelim ePyeonHanSeSang

The new BI of 'ePyeonHanSeSang’ (Korean expression meaning 'comfort world by experience') placed a visual emp ...more
play nc-01

NCsoft PlayNC

‘Magic Frame to Meet the Other World’ is the concept of the new BI for NCsoft’s new game portal, playNC. ...more
_02_nc10

NC Soft Emblem for 10th an...

NCsoft designed this emblem to celebrate its 10th anniversary. The emblem uses the fantasy characters in NCsoft ...more
I_galaxy_00_01

Samsung Galaxy

Cheil Industries’ fashion brand, ‘Galaxy’ holds multiple meanings. The first is the literal meaning of th ...more
olive young

CJ Olive Young

Olive Young, a health and beauty product distributor, launched a CI renewal project to prepare itself to take a ...more
현대 privia

Hyundai Card Privia

Privia is a service designed to provide Hyundai Card customers with benefits related to traveling, shopping, le ...more
i'm you

I’M YOU

I’m You’ which started out as a product brand has gained a significant amount of recognition over time. Our ...more
jcontentree

j contentree

J Contentree, the content provider within JMnet, is a company that creates and distributes entertainment media ...more
ditto

GS SHOP ‘ditto’...

GS Shop launched a premium products broadcasting brand 'ditto'. The quotation mark used in the 'ditto' logo rep ...more
2am

2am

The main concept behind the design of 2am logo is 'Synergy of Harmony' which refers to the beautiful melody cre ...more
summary Identity

GuGuDan

Based on a variety of appeal, GUGUDAN's logo design, embodies nine-girls' beautiful mind as a cute and lovely v ...more
대한생명

Korea Life Insurance

Korea Life Insurance needed to develop a visual identity system in order to project consistent brand image in v ...more
ibk&life

IBK & LIFE

IBK&LIFE is the name of IBK’s new annuity insurance business sector. The concept of the CI is 'Hidden Plus', ...more
haeseley

CJ Haesley

Haesley' is a combined word expression in Korean, meaning a ‘village where the sun rises’. The symbol mark ...more
_01 haevichi

Haevichi

Haevichi Hotel & Resort is located on the east side of Jeju Island which is known for its beautiful surrounding ...more
axa다이렉트

AXA Direct Identity

A new CI for AXA Direct was developed to enable a smooth transition from Kyobo Direct Insurance to AXA Direct i ...more
신영3

Sinyoung

ShinYoung, an integrated real estate services group, changed its CI in preparation of their strategy to expand ...more
_01 gwell

G WELL/G WELL CITY

ShinYoung, an integrated real estate services group, changed its CI in preparation of their strategy to expand ...more
hmc투자증권

HMC Investment Securities

Developing specific and differentiated investment strategies to capture value is one of the most critical compe ...more
율촌

Yulchon

Law firm Yulchon commissioned for a CI renewal to express its determination to provide fair and explicit soluti ...more
_01 FREEDOM

Samsung Life Insurance

Future30+' and 'Freedom50+' are brands of Samsung Life Insurance’s financial instruments that provide custome ...more
_01Rolling

Rolling Hills

Hyundai Motors recognized the need for its employees to actively interact and communicate with Namyang Technolo ...more
hc

Hyundai Card, Capital Type...

Instead of using existing typeface, we took a fresh approach and created an exclusive typeface. This was the fi ...more
skt

SK Telecom T Typeface

An exclusive typeface called ‘Moebius’ was developed to expand T’s visual identity, sharing the same desi ...more
jtbc

JTBC Typeface

The design scheme of JTBC typeface is directly derived from the graphic characteristic of the brandmark. JTBC t ...more
daum

Daum Typeface

Daum communication planned a CI renewal to strengthen its leadership position in the fast-paced, competitive, a ...more
hj

HITEJINRO Typeface

The HITEJINRO typeface shares coherent graphic scheme with its logo which visualizes the fluidity and soft natu ...more
total

total impact Typeface

An overview of the design and some features of the typeface total impact. The concept of total impact was to ...more
HMC_MP_2013_01

2013 HMC Modern Premium Cr...

Hyundai Motor Company (HMC) has introduced brand mission ‘Modern Premium’ to promote and communicate a cohe ...more
P-H_guidebook-01

2012 HMC Modern Premium Cr...

Hyundai Motors redefined its brand essence as 'modern premium' and tried to deliver the value of? 'new thinking ...more
welstory_01_low

SAMSUNG Welstory_Fresis PB...

‘Taste, Freshness, Safety’ Fresis is a private brand of Samsung Welstory, which has been distinguished wit ...more
현대차다이어리_01_low

2014 Dairy_HMC

The 2014 Hyundai Motor diary and notebook are designed using pictograms created with strokes to identify differ ...more
P-H_Storybook-01

HMC Modern Premium Story B...

A story book was made to communicate Hyundai Motor’s brand essence, ‘Modern Premium’ in a concise and sim ...more
P-H_calendar-02

2012 Calendar_HMC VIP

The 2012 Hyundai Motor calendar shows that an automobile can be much more than the means of transportation. It ...more
P-H_AR_2010-02

2010 Hyundai Card, Capital...

2010: Beyond Boundaries for Sustainable Growth Despite the year of low growth rate for most financial compan ...more
P-H_AR_2009-02

2009 Hyundai Card, Capital...

2009 : A Fresh Focus Hyundai finance sector which includes Hyundai Card, Hyundai Capital, and Hyundai Commer ...more
P-H_AR_2008-03

2008 Hyundai Card, Capital...

In 2008, Hyundai Card and Hyundai Capital achieved a record growth rate. Accordingly, the concept keyword of th ...more
P-H_AR_2007-02

2007 Hyundai Card, Capital...

2007 : Good to Great Company To celebrate the launching of a new credit card design series, 2007 annual repo ...more
P-H_AR_2006-03

2006 Hyundai Card, Capital...

2006 : Sustainable Growth in Innovation Hyundai Card and Hyundai Capital have experienced rapid growth and e ...more
P-H_AR_2005-02

2005 Hyundai Card, Capital...

2005 : Reaching New Heights The design concept of 2005 edition was ‘Reaching New Heights’. Circular grap ...more
P-H_AR_2004-03

2004 Hyundai Card, Capital...

2004: Having the Happy Moment The 2004 annual report conveys these companies’ desire to help their custome ...more
P-H_AR_2003-02

2003 Hyundai Card, Capital...

Ever since the successful CI renewal of Hyundai Card and Hyundai Capital, we have maintained a constant partner ...more
E_H_2011calender_03

2011 Calendar_Hyundai Card...

The 2011 calendar for Hyundai Card, Hyundai Capital, and Hyundai Commercial was created for promotional purpose ...more
P-Hyundai-E&C-01

Hyundai E&C Corporate...

Hyundai E&C requested to create a corporate storybook to look back on their 60?year corporate history and to pr ...more
I_FKI_00

FKI Brochure

The newly constructed FKI Tower (Federation of Korean Industries)in Yoido symbolizes ‘economic growth of Kore ...more
P-IFC-01

IFC Seoul Brochure

As a step forward to become a leading financial center of Korea, IFC Seoul made a promotional brochure. To emph ...more
G-Hyundai-000

Hyundai Card, Card Design

Each card is named after an alphabet letter based on customer's life style. Special color coding system is intr ...more
G-Card_black-00

Hyundai Card ‘the Bl...

Hyundai Card’s Black Card is an exclusive card only offered to VVIP, or top 0.05% of its members. This presti ...more
G-Card_purple-00

Hyundai Card ‘the Pu...

Hyundai Card’s Purple Card targets the top 5% premium customers. Purple, which is often tagged as a mysteriou ...more
new red

Hyundai Card ‘the Re...

In many different cultures, the color red symbolizes passion, fortune, wealth, and nobility. The Red Card, was ...more
앱솔루트 Summary Identity

Absolut Korea Limited Edit...

Absolut Korea Edition is a limited edition that represents South Korea. Working with Contemporary artist Wook H ...more
석수_00_low

SEOK SU Package Renewal

Bottle The new bottle design was created based on a motif of dynamic energy of the Sobaek Mountains and its pu ...more
00_5

Max Package Renewal 2015

새로 출시된 Max는 ‘국내 최초 All Malt Beer’라는 상징성과 부드러운 크림 거품의 특 ...more
queensALE_000 병_1

Queen’s Ale

With the advancement of brewing technology, HITEJINRO finally has enough confidence to introduce new type of be ...more
max test

Max Package Renewal 2013

HITEJINRO’s ‘Max’ is widely recognized through many global awards for its great taste. Max needed a new l ...more
summary Identity_1

Max Oktoberfest Special Ho...

MAX Special Hop 2015 - Max Oktoberfest is the limited edition beer which used premium German noble hop, Mitelpe ...more
Queens ALE Summary Identity_01

Queen’s ALE Limited ...

Queen's Ale, as a premium ale beer of HITEJINRO, temporary launched Extra bitter limited edition during fall an ...more
max2015sp_0_2

Max Special Hop 2015

American Super Aroma is the craft beer which contains Centennial Hop, that gives strong flavor of citrus aroma. ...more
max2014oct_low00

Max Oktoberfest Special Ho...

‘맥스 옥토버페스트 스페셜홉’은 세계 최대 맥주축제인 독일 옥토버페스트에서 ...more
max2014_low_00

Max Special Hop 2014

‘Max special hop 2014’ is the 6th limited edition, which is a traditional Bohemian Pilsner style beer that ...more
max special 2013

Max Special Hop 2013

Max Special Hop 2013’ is the 5th limited edition of Max which used hop from Germany with 125 years of traditi ...more
max2012_1

Max Special Hop 2012

The 4th limited edition, Max special hop 2012, uses 100% of traditional England hop that acquired ‘Royal Warr ...more
hite test

Hite Package Renewal

Based on the dynamic & powerful image of Hite beer, the new package graphic was intended to strengthen visibili ...more
G_SSodal_00

HITEJINRO Ssodal

Ssodal is a local soju brand for Busan targeting younger customers. The image of a toad, symbol of cleanness an ...more
tavalon_000

Tavalon Package Renewal

Tavalon is an Asian fusion tea specialist brand. According to’ teaviews.com’ Tavalon’s tea was included i ...more
G_AMOREPACIFIC_IDcard_thumb

AMORE PACIFIC_ID Card

Every employee of Amore Pacific wears an ID card around their neck when they meet customers in person. Amore Pa ...more
G-Hyundai_PYL-01

HMC Premium Youth Lab Card

Premium Youth Lab is a membership service card to support networking and social events among young Hyundai auto ...more
G-AXA card-01

AXA Direct Plus Card &...

Product packing of AXA Direct Plus card and insurance were designed with great care to keep visual consistency ...more
G-SK-card-02

SK Group Card Design Syste...

In order to facilitate brand consistency among many SK family brands, SK group needed to establish clear and co ...more
G-Soul_card-01

KIA Soul Card

SOUL card is a membership service to support networking and social events among SOUL owners. We applied the 'Ku ...more
G-pomm-01

Daum Pomm

Pomm is a membership card service that was launched by Daum. This service is for both Daum’s existing users a ...more
G-SK Enclean-02

SK Enclean Bonus Card

Enclean Bonus card was re-designed to promote the new CI of SK energy. The card plate directly reflected the gr ...more
G-Hyundai_CMA-00

Hyundai CMA Card

Hyundai Securities launched a new CMA card for customers interested in various financial services and investmen ...more
G-Samsung_pack-01

Samsung M3 Memory Card

Samsung wanted to create a new package design that would make its new memory card ‘M3’ stand out from compe ...more
C-SKT-14

SK Telecom T Signage

The signage system and retail store design also adapted the same visual concept for consistency and applied sof ...more
fa3d316359636cb6affc7463e57e2123

Hyundai Card, Capital Sign...

The exclusive typeface motif of the CI was applied to the entire signage system to maintain a consistent brand ...more
S-Hyundai-Finance-01

Hyundai Card, Capital R...

The exclusive typeface motif of the CI was then applied to the entire signage system to maintain a consistent b ...more
S-HotP-05

Hyundai Card ‘HotP&#...

House of the Purple is a restaurant & bar open exclusively to the members of Hyundai Purple Card, which is targ ...more
S-Privia-01

Hyundai Card ‘Privia...

The design concept of the exhibition booth for Hyundai card Privia came from the rectangular proportion and rou ...more
S-Haevichi-01

Haevichi hotel & reso...

Haevichi Hotel & Resort is located on the east side of Jeju Island which is known for its beautiful surrounding ...more
S-Rolling-01

HMC rolling hills Signage

Hyundai Motors recognized the need for its employees to actively interact and communicate with Namyang Technolo ...more
S-NEATT-01

NEATT

NEATT, which stands 305m tall is a famous landmark of Songdo International City. NEATT is perfectly located to ...more
S-Center1-02

Center 1

We gave the most appropriate name for the new landmark building, located at the center of Seoul ?Center1. The c ...more