The main concept behind the design of 2am logo is ‘Synergy of Harmony’ which refers to the beautiful melody created and performed by four members of 2am.
We deliberately used typeface that is feminine and avant-garde because most of the 2am’s fans are young female. The symbol that looks like a flower is made by repeating number ‘2’ four times in a spiral. This flower symbolizes that 2am is always grateful to its fans, and the members want to present the fans with the flower as token of their appreciation. The logo also includes the name of its fan club, ‘I am’, in its design to show that 2am cannot exist without its fans.