Haesley’ is a combined word expression in Korean, meaning a ‘village where the sun rises’. The symbol mark of the logo embodies the image of the sun rising between the ridges outside the Nine Bridge golf resort. The logo graphically projects the image of nature in its purest form. Brown, blue, green, and yellow used in the logo represent colors of soil, river, mountain, and sunshine. The graceful curves used in the logo were re-oriented into graphic elements to be applied as extended visual identity system.