Daelim ePyeonHanSeSang

The new BI of ‘ePyeonHanSeSang’ (Korean expression meaning ‘comfort world by experience’) placed a visual emphasis on creating an image of an eco-friendly and energy efficient residential community. The alphabet initial ‘e’ from eco, energy and experience was designed in modern style font for legibility and practical applications. The shape of the logo comes from gracefully simplified form of a soft and fluffy cloud. We intentionally omitted the hyphen between ‘e’ and PyeonHanSeSang’ to minimize the psychological gap between combined word of English and Korean.