GS SHOP

GS Home Shopping changed its brand name to GS Shop in an attempt to improve its brand image with high quality products and services for customers. The new BI’s visual concept is the parenthesis: The alphabet ‘O’ from GS SHOP’ is made of open and closed parenthesis. The parenthesis symbolizes GS SHOP’s firm determination and sincere promise for open and transparent commercial transactions. In this project, we were in charging of perfecting the given concept through graphic?improvement.

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