GS Shop launched a premium products broadcasting brand ‘ditto’. The quotation mark used in the ‘ditto’ logo represents the actual commercial transaction. ‘Ditto’ was intended to graphically illustrate that the sellers are screened, guaranteed and supported by GS SHOP and therefore can be trusted. The retailers build up its credibility with ‘ditto’, benefiting the consumers. Our challenge in this project was to improve the existing logo graphically for more practical usage. We also developed icons and graphic elements for day of the week promotion programs.