Hite Package Renewal

Based on the dynamic & powerful image of Hite beer, the new package graphic was intended to strengthen visibility through modern and stylish new look. Bolder typography was applied to emphasized muscularity, and visual distortion was minimized to increase legibility. The radiating lines and triangular shapes represent refreshing power of Hite beer. We shifted the color scheme from emerald green to dark navy to accentuate the clean and fresh taste of Hite beer.

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