The exclusive typeface motif of the CI was then applied to the entire signage system to maintain a consistent brand identity. Each signage item was carefully designed to reflect the new visual identity principles, personality, distinction and freedom, into 3-dimensional output. Each ‘Finance Shop’1 with different functional emphasis applied distinguished design schemes, while maintaining the same design principle. The blue ‘Finance Shop’ signifies professionalism and reliability of its financial services, and the black ‘Finance Shop’ conveys a stylish and modern corporate image of Hyundai Card and Hyundai Capital. We worked with Total Impact Amsterdam and an interior design specialists as a team.