I’m You’ which started out as a product brand has gained a significant amount of recognition over time. Our client decided to promote the brand to represent the family brand of financial asset management. The graphic motif of the renewed brand is ‘/’ which symbolizes scientific and systematic analytical skill of market investors. The new logo moved away from is previous serif look and used San Serif typeface to emphasize the trustworthiness of its products and services. To strengthen the bond with the mother brand the new logo uses light blue and brown of 한국투자증권 (true friend Korea Investment?) logo.