Joong Ang Media Network, which was the first private broadcasting company in Korea, was reborn as JTBC in 2011. The client wanted to express their passion to create a channel that is always fresh, unique, and innovative. They wanted a CI that can represent their flexible attitude and free-spirited culture, which allows JTBC to constantly change and grow to entertain and touch the audience. The bright and warm colors represent a humane, friendly, and diligent broadcasting company. The solid typography embodies the organization’s determination to become a trustworthy broadcasting channel.