Max Package Renewal 2013

HITEJINRO’s ‘Max’ is widely recognized through many global awards for its great taste. Max needed a new look to better represent its unbeatable taste. The typeface for the new BI took its motif from smooth and rich feelings of white froth on top of fresh beer with color scheme of gold and white. High pride and confidence of brewing great tasting beer is represented through modernized shield graphic in round shape to emphasize the authenticity.