Next Entertainment World

NEW’s new Corporate Identity visualizes “Connection” of the three imaginable universes into the union of the circles. The union of the circles expresses the vision of NEW, which is connecting the world of diverse beauty and indicating its unlimited possibilities. The gradient colors are used to represent the entertainment world filling with full of fun and excitement, and NEW leading the industry with pleasure as the “leader company.” The typeface was simplified, structured from the previous design, and simultaneously altered the style of the letter ‘N’ to represent the new beginning of NEW. Also, the different typefaces styles of letters N, E and W symbolize diversity and the identity of NEW pursuing a comprehensive entertainment group.

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