The new bottle design was created based on a motif of dynamic energy of the Sobaek Mountains and its pure water. The contour line of the Sobaek Mountains and the free flow were graphically illustrated through the organic curves. The ergonomic grip design was also applied to maximize portability.
The simple layout and illustration represent the brand’s pride and confidence.
The water drop symbol was combined of two images; water crystal which illustrates natural minerals, and water drop which symbolizes natural aquifer water from 200m underground. This symbol was intended to represent freshness of Seoksu water.