HMC rolling hills Signage

Client :
Hyundai Motor

Project Date :

Scope :
Naming / Identity / Signage System / Execution

현대자동차는 국내외 직원(현대&기아)들과 남양 연구소와의 활발한 교류를 위해 쾌적한 공간환경이 필요했습니다. 이를 위해 ‘웰빙형 숙소’로 정의되는 ROLLING HILLS를 조성하게 되었고, 이러한 공간에 부합하는 Brand Identity를 제작하였습니다. ROLLING HILLS는 ‘자연 속에서 휴식을 취할 수 있는 웰빙형 숙소’라는 컨셉으로 로고에 자연스러운 곡선의 흐름을 반영하고 휴식을 의미하는 쉼표로 아이덴티티의 완성도를 높였습니다.

Hyundai Motors recognized the need for its employees to actively interact and communicate with Namyang Technology Research Center, the R&D arm of the automotive company. Rolling Hills, an exclusive residence hotel was created as a place for the employees to mingle while taking healthy and refreshing breaks. A new BI was created to support the idea of well-being, comfort, and peaceful rest that the resort provides. The graphics of the new logo is expressed in soft curves and a comma which in Korean literally means ‘rest mark’.